Course Fee: ₹1,999.00
Performance Marketing Course
Starting November 2026 04:30 PM to 6:30 PM IST classes every Sunday, same time for 1 week
Master the art of selecting the correct product mix for your fashion brand, trend forecasting, vendor management, inventory planning, and scaling your e-commerce sales with proven curation strategies
What's Included
- Live Interactive Classes
- Trend Forecasting & Product Mix
- Vendor & Inventory Management
- Practical Case Studies & Exercises
- Dedicated Support & Community
Detailed Syllabus
Module 1: Fundamentals of Product Curation & Trend Analysis
- Understanding the Fashion Market, Consumer Behaviour, and Target Audience.
- Trend Forecasting: Identifying upcoming styles, colours, and fabrics.
- Building a Balanced Product Mix (Assortment Planning) for retail and e-commerce.
Module 2: Sourcing, Vendor & Inventory Management
- Finding, Evaluating, and Negotiating with Reliable Manufacturers and Suppliers.
- Quality Control Standards and Cost Optimization.
- Inventory Planning, Stock Turnover, and Minimizing Dead Stock.
- Margin Calculation, Markup Strategies, and Competitive Pricing.
- Visual Merchandising and Digital Product Presentation for Online Stores.
- Managing Seasonal Collections, Launch Timelines, and Markdown Strategies.
- Real-world Case Studies of Successful Fashion Brands.
- Analyzing Best-Selling Products vs. Slow-Moving Inventory.
- Final Practical Curation Exercise and Live Q&A.
